Water & Music Academy has opened up registrations for our music marketing data bootcamp, which will run online via Zoom from October 3rd –26th, 2023.

Hosted in partnership with music data consultancy Music Tomorrow, our course will provide a comprehensive introduction to the state of music data and the pivotal role it plays in digital music marketing. Over the course of eight sessions, we’ll walk through how to develop a marketing plan, understand audience behaviors, and benchmark performance against peers using state-of-the-art data tools. We’ll also delve into how emerging tech is reshaping music marketing strategy in real time, across areas like recommendation systems, marketing automation, and frontier tech spaces like Web3, VR/AR, and gaming.

The intended audience is anyone with advanced beginner/intermediate knowledge of the music business who is actively working with music data in their careers. Students will walk away with the deep industry context, case studies, and tactics needed to integrate data into music marketing in a more thoughtful, intelligent way.

You can read more about the course structure and goals on our official registration page.

Water & Music are extending a 15% discount code to shesaid.so community members use the code WM-FRIENDS at checkout.